A Brief Introduction to Digital Signage for Guest and Employee Engagement

A Brief Introduction to Digital Signage for Guest and Employee Engagement

A Brief Introduction to Digital Signage for Guest and Employee Engagement

A guest’s impression of a hotel is formed in the first 10 minutes of arrival. And according to ScreenCloud, “Digital signage is one of the easiest ways to serve a variety of important welcome messages, useful information and entertainment to guests within that crucial 10 minutes.”

What is digital signage?

Digital signage is the upgrade of standard print signage to a digital format that allows the host to update information frequently with ease. This technology can be displayed in various locations across any public space, providing valuable and relevant information to guests and employees alike.

How is digital signage used?

Digital signage can be deployed throughout spaces within hotels, restaurants, museums, stadiums, retail stores, corporate offices, senior living communities, and more. The versatility of digital signage makes it a perfect fit for sharing a variety of promotional content, videos, media and information across many industries and audiences.


Food & Beverage

Directions & Travel




Messaging allows businesses to get the right information to the right audience at the right time. This can be a communication from the GM to employees in a hotel’s Heart of House, or local attraction and weather information to arriving guests. Digital signage allows your business to communicate a clear and concise message on your terms and on your timeline.
Food & Beverage entices everyone, from guests to staff, with on-property amenities. Real-time advertising allows you to highlight specials, inventory, and customer reviews.
Directions can be easily displayed for often requested locations such as directions airports, business centers, local attractions and more!
Sports are an important interest for many travelers. Keep them entertained and informed of the latest scores and updates with a sports-related news feed. This can be easily customized to local teams for added relevance.
Wayfinder makes it less stressful for guests to navigate any property or business. An interactive map showcases distinctive amenities like restaurants, spas, shops and even their rooms.

Flight boards provide your guests with timely and valuable information while they’re on the move throughout the property. Trust us, no one wants to be late to the airport.

Understanding Screen Quality

While there are many possible uses for digital signage, how you want to utilize it will help you make the next big decision: screen quality. When making a decision about what digital signage solution makes the most sense for your property, there are a few technical things to consider. 

Placement is the most important when it comes to screen quality. Where the digital sign is going to be placed plays a key role in how bright you’ll want the screen as well as the resolution.

NIT is a measurement of how much light the TV screen sends to your eyes (luminance) within a given area. Higher NIT = higher brightness. 

1080p v. 4k refer to the screen’s resolution. Your use and budget are going to be key factors here. The Ultra High Definition 4K is more expensive than more traditional 1080p devices.

Brainstorm Your Digital Signage Solution with an Expert

There’s a lot that goes into your digital signage decision. We know that and we’re here to help! Our expert team is ready to collaborate on your next digital signage project — just shoot us a note at sales@uniguest.com.

AHLA’s Safe Stay Guidelines & Reopening Tech Tips for Hotels

AHLA’s Safe Stay Guidelines & Reopening Tech Tips for Hotels

AHLA’s Safe Stay Guidelines & Reopening Tech Tips for Hotels

The American Hotel and Lodging Association (AHLA) recently launched Safe Stay, a new initiative that will help hoteliers improve hotel cleaning, social interactions and protocols while offering guests increased transparency so they know they are well cared for.

Following AHLA’s leadership and to assist industry-wide recovery efforts, Uniguest is offering ideas and technology solutions to help operators follow and exceed these guidelines as detailed here.

Tip: Utilize digital signage to communicate your safety measures with guests.

1. Front of House Signage

Stay Safe Guideline for Front of House Signage

“During all times in which the usage of masks is recommended by the CDC and/or other local health authorities, health and hygiene reminders shall be placed at high-traffic areas on property, including the front lobby area at a minimum, indicating the proper way to wear, handle and dispose of masks.”

It can be difficult to grab attention to the guidelines with outmoded printed signage. Uniguest’s digital signage solutions can help by providing engaging, easy-to-follow displays that are accessible to all guests and easy for hotels to manage. It’s also an opportunity to show guests how you are going the extra mile and connect them to any resources you’re offering for their safe stay. Find out more about our digital signage solutions for guests here.

Tip: Keep guests in-the-know even when they’re in their rooms with interactive IPTV.

Some guests may also want to get right to their rooms and away from public spaces. You can still keep them informed by leveraging in-room television. Our interactive IPTV and guest room entertainment product can help you meet guests where they are with the information that will keep us all safe and successful. Learn more here.

2. Back of House Signage

Stay Safe Guidelines for Back of House Signage

Signage shall be posted at a minimum in the employee break room and cafeteria, and other areas employees frequently enter or exit. Signage will remind employees of the proper way to wear, handle and dispose of masks, use gloves, wash hands, sneeze and to avoid touching their faces.

Hotels can go above and beyond by not only keeping employees in touch with safety information, but also sharing motivational messaging and other content that helps rekindle your team atmosphere. It’s important in this time to ensure your teammates feel connected. Strategic messaging through use of digital signage can help. Learn more about how Uniguest can help with Employee Engagement here.

Tip: Make team members feel informed, cared for and recognized as they return to work with digital signage.

3. Cleaning Products & Protocols for Public Spaces, Communal Areas and Shared Equipment

Stay Safe Guidelines for Cleaning Products & Public Spaces

Cleaning products and protocols shall include EPA-approved disinfectants that meet CDC requirements for use and efficacy against viruses, bacteria and other airborne and bloodborne pathogens.

Cleaning is crucial for the physical and emotional safety of your guests, especially when it comes to frequently-touched surfaces like door handles and elevator buttons. Uniguest has vetted and developed a line of products to AHLA’s standards that will both help clean surfaces in your public spaces and help show guests the level of precaution your property is taking. Learn more about Guest Protect here.

Tip: Implement cleaning protocols based on Safe Stay guidelines and communicate those measures to guests and staff through digital signage.

4. Communicating Safe Stay Guidelines and Information

“Stay Safe will seek to change hotel industry norms, behaviors and standards helping to ensure both hotel guests and employees are confident in the cleanliness and safety of hotels once travel resumes.”

Chip Rogers

President & CEO, AHLA

Guidelines are likely to evolve as we work together to move forward and look ahead. Technology is here to help keep your guests and employees informed on the latest as we navigate these new waters. Uniguest is ready and equipped to be a partner to our hotel friends — just raise the flag and we’ll be there.

We’re proud to stand with our industry peers and support the AHLA’s Safe Stay initiative.

Find the full list of standards on AHLA’s website here and be sure to endorse the Safe Stay initiative through this form.

Request more information about Guest Protect.

Three Actionable Insights from Hospitality Technology’s 2020 Lodging Technology Study

Three Actionable Insights from Hospitality Technology’s 2020 Lodging Technology Study

Three Actionable Insights from Hospitality Technology’s 2020 Lodging Technology Study

Hospitality Technology’s most recent report, The Acceleration of Innovation-Enabled Hospitality, is filled with valuable information, especially for forward-thinking hoteliers looking to upgrade their digital strategy. Until you have time to read the 17-page report, we have three actionable takeaways so you can stay on-top of the tech curve and drive guest engagement.

1. The key to guest retention is delivering the tech they want


of guests return to hotels that offer tech

Here’s a huge takeaway from the study: 72% of guests report they are more likely to return to a property that offers the technology they want.

That means an investment in technology is not only good for your IT staff, it’s good for your bottom line. Products that engage residents in common areas, deliver a differentiated in-room experience, and add convenience all turn a one-time guest into a brand loyalist.

2. Purpose, proactivity and profitability drive successful tech initiatives.

These three P’s are what make hotel technology a must-have, not a nice-to-have. The report posits that a good technology investment answers “yes” to these three questions:

Is it purposeful?

Is it proactive?

Is it profitable?

It’s not enough to offer technology, because you read that guests will return to you if you offer the latest and greatest. No, it’s about knowing what they’ll need before they do. Go for technology that serves a purpose for you and your residents. Products that delight and engage guests will also boost your bottom line.

The tech you choose should also be one that can grow with you over time. Find vendors with robust product sets and a history of making improvements. Don’t choose tech fads over proven guest wants like public-use computers. This will help you be proactive about current and future business needs.

And you can charge a premium for that convenience, big or small. Proving ROI for IT initiatives has dropped from a top barrier for technology budgets to one of the bottom three in this year’s survey (p. 8). It’s because revenue-generation has become a big part of IT strategy for smart hotels — those who choose tech that boosts profits. That leads us to our next point.

3. Make and save money with smart IT strategies

“Hotels in 2020 are making generative revenue opportunities part of IT strategic objectives.”

The Acceleration of Innovation-Enabled Hospitality (p. 10)

Technology is ripe for upselling. More interactive, personalized systems mean properties can serve guests with promotions that feel tailored to them and increase their likelihood of purchase.

Initial investments in technology pale in comparison to the possibilities of generating more dollars from guests when they’re on-site with products that engage and keep them coming back by delivering a progressive experience.

As always, security also had a place in this year’s report. Shielding your dollars is just as important as generating them!

Back to our three P’s — secure technology is purposeful because it keeps your bottom line and guests safe, proactive because of the high probability of attack in the industry, and profitable because the cost of the technology is minute compared to the potential profit loss if you are attacked.

Uniguest launches Wayfinder for Digital Signage

Uniguest launches Wayfinder for Digital Signage

Uniguest launches Wayfinder for Digital Signage

The modern traveler is continuing to evolve alongside the evolution of public facing technology. Hotels are also wanting more and more customization of their guest-facing technology. 

In response, Uniguest has launched Wayfinder for digital signage to meet the needs of our customers and our customers’ customers.

Wayfinder makes it easy to keep guests on the property once they know of all the amenities on-site and generates revenue by guiding them to those property-run sites. Here’s how it works.

Wayfinder is a content solution that provides an interactive touchscreen map for guests.

The feature can be used on any public screen.Wayfinding adds convenience alongside value for guests while reducing the administrative burden of guiding lost guests around your hotel. 

Content includes a full map of the property, navigation to desired destinations, and a sidebar of notable locations. Maps are custom built to any specific, multi-level floor plans and are adaptable to any screen size.

Wayfinder is another notch in our robust content management system’s belt, making Uniguest digital signage the most powerful option available on the market. We’re most proud of the product’s dual function as a guest amenity and revenue source for our customers.
Matt Goche

COO, Uniguest

Properties can highlight revenue-generating amenities list restaurants, spas, and shops.

While encouraging guests to utilize your property’s ancillary amenities, Wayfinder also entirely eliminates the need for paper maps or brochures. This new digital sign feature was created to capture guest attention and engage them with an approachable central hub of hotel information. 

Hoteliers can leverage Wayfinder to upsell guests, guide them to revenue-generating locations and highlight promotions.


Full customization, easy implementation, and 24/7/365 support.

With Uniguest, you’re backed by a best-in-class team that can provide content, customization, seamless implementation and second-to-none customer support.

Uniguest has already successfully rolled out Wayfinder to customers across the country. Implementation is a breeze with our team of experts, and can be done in as little as two weeks thanks to our rockstar implementation team. Best yet, each map is designed to the property’s specifications with brand logos and color palettes incorporated, giving guests a seamless brand experience. 

Just like the rest of the Uniguest suite of solutions, Wayfinder has the same best in class support with our UCrew. With over 99% of Uniguest’s 30,000 devices in the field fully operational at any given time, the bulk of devices with an issue see a resolution within 24 hours. We are committed to continuing to evolve and improve our support capabilities as we introduce new content offerings like Wayfinder.

For more information on Wayfinder visit https://www.uniguest.com/wayfinder/

Secure Engagement Technology Provider Acquires Leading IPTV & Interactive Hotel TV Solutions Company

Secure Engagement Technology Provider Acquires Leading IPTV & Interactive Hotel TV Solutions Company

Secure Engagement Technology Provider Acquires Leading IPTV & Interactive Hotel TV Solutions Company

Nashville-based Uniguest unites Tripleplay with ONELAN to create digital signage and IPTV powerhouse

NASHVILLE, Tenn. – Uniguest, a global cybersecurity technology specialist with a customer-centric approach in providing fully managed engagement technology solutions, announces the acquisition of UK-based Tripleplay, a market leader in the development of digital signage, IPTV, and video streaming solutions.

The Tripleplay acquisition complements the June 2018 addition of ONELAN, creating a global leader for IPTV, digital signage, and room booking solutions. Prior to the acquisition, Uniguest operated more than 35,000 secure kiosks and over 100,000 digital signs in more than 100 countries.

Tripleplay’s award-winning IPTV solution further advances ONELAN’s digital signage solution set to deliver live TV and video. With more than 5,000 worldwide server deployments and a global network of over 100 integration partners, Tripleplay significantly grows the customer base while expanding the Uniguest footprint across the globe into stadiums and arenas as well as banking and finance.

“With the successful acquisition and integration of the ONELAN business into our portfolio in 2018, we reviewed a number of providers who could offer complementary solutions which aligned with our core strategy to deliver digital engagement to the industries we operate in,” Uniguest CEO Jeff Hiscox said. 

“Tripleplay was by far the best solution in the market and fit this profile perfectly; we’re delighted to bring them under the Uniguest umbrella. By pairing Tripleplay with ONELAN, we are creating a powerhouse for the AV industry and are excited to start this journey. We believe this is a great outcome for our clients and employees and are very excited about our future together.”

Jeff Hiscox

Chief Executive Officer, Uniguest

Steve Rickless, Tripleplay CEO, will oversee the combined Tripleplay and ONELAN organizations with support from the Tripleplay and ONELAN executive teams. Both companies will continue to operate from their respective offices with their current team members. The ability to leverage one another’s technical skills, research, and product sets will not only accelerate company growth but will benefit clients and partners as well.

“This acquisition is a game changer for Tripleplay and will bring significant advantages to our valued customers and partners,” Rickless said. “Our market-leading solutions combined with the ONELAN product set will be one of the most powerful combinations available in today’s market, and the partnership will allow us to deliver innovation and enhanced service. Backed by the strength of Uniguest, our ability to deliver our aggressive strategic vision for our business is enhanced, benefiting our customers around the world.”

About Uniguest:

Uniguest is a global leader in providing highly secure, fully managed engagement technology solutions to the hospitality, senior living, specialty retail, education, and corporate sectors. The Uniguest central content manager provides the horizontal platform to enable the vertical components required in its core markets. Uniguest is highly focused on creating deep client relationships as evidenced by its most recent NPS score of 77. Uniguest provides turnkey technology solutions that include hardware and software solution packages, system implementation, and 24/7/365 multi-lingual support. www.uniguest.com 

About Tripleplay

Tripleplay is a market leader in the development and delivery of IPTV, digital signage, and video streaming solutions. With over 5,000 server deployments worldwide and a global network of over 100 integration partners, Tripleplay is a genuine global business.

Tripleplay has vast experience in the sports and arena industry, banking and finance, hospitality and accommodation, as well as clients in several other industries. Its solutions include a full digital signage CMS, IPTV headend, mobile and desktop streaming and VOD apps, and an interactive portal solution for accommodation TV delivery.

Tripleplay is headquartered in the UK, with regional headquarters in Florida, Spain, Singapore, and the UAE with teams across the globe in strategic locations.  www.tripleplay.tv


The Benefits of Guest Facing Kiosk Security in Hospitality

The Benefits of Guest Facing Kiosk Security in Hospitality

The Benefits of Guest Facing Kiosk Security in Hospitality

When guests enter your hotel, they expect a clean and safe environment.  A worry-free place to relax, recharge, and help them get ready for their day.  Even in this era of multiple personal devices, market research shows that guests continue to expect [1] and use [2] public kiosks as part of their hotel experience.  And when guests use a hotel kiosk, they’re expecting the same clean, safe, and worry-free experience in the digital realm.  The kiosk is an extension of your business and brand.   Whether they’re using a business center or a surf station or a digital concierge, they assume that they’re in a safe place.

You have staff and security in the building to protect your guests from unwanted solicitors and bad actors like pick-pockets.  If a guest leaves a valuable in your public space, you have friendly staff to ensure it gets to the lost-and-found.  Yet sometimes these same basic protections are forgotten when guests enter your digital public spaces.

Kiosk security prevents threats from gaining access to your guest’s private information while they use the device.  It ensures a safe and clean environment for them to relax, recharge, and/or get ready for their day.  And if they happen to leave some valuables behind (personal information, account credentials, etc.), the right security solution will ensure that information isn’t available to the next guest or a snooping bad actor.

Security breaches and threats come in all shapes and sizes and from multiple attack vectors.  From childish pranks to inappropriate content to attempts to defraud or ransom guests, your kiosk security solution must be multi-layered and ever-adapting.

Your solution should guard against localized threats like physical key loggers tracking your guests’ key strokes or malicious software on thumb drives plugged into USB ports.  It should also keep innocent and malicious users alike from administrative functions of the operating system and applications.  Your solution should keep users away from inappropriate content and dangerous areas of the internet.  And it should stay up to date with the latest operating system, anti-virus/anti-malware, and application updates to keep pace with ever-evolving threats.  Finally, your solution should wipe clean all information left on the device after your guest is done using it.  This last point is critical to providing your guests peace of mind.  Would you feel safe using a kiosk littered with someone else’s information?

These protections not only keep your guests safe and protect your business from liabilities, they also help ensure your device is available for use.  With more and more kiosks moving to common areas (lobbies, etc.) [3], a nonfunctioning kiosk open for all to see is not a good look.

Public kiosks are just that: public.  An expected hospitality amenity open for all guests to use: mostly by users with innocuous intentions, but also by a minority with vandalistic or nefarious goals.  So make sure you have the right security solution in place.  Without a security solution or with an inferior one, your best case eventuality is a nonfunctioning kiosk and maintenance hours to fix it.  Other less desirable cases involve a dissatisfied guest or an embarrassing public relations episode.  For worse cases just read the news.

You work hard to ensure your entire team is aimed at delivering positive experiences for all of your guests.  Make sure your public devices are doing the same.