Furthermore, while hero content and templates are set up and scheduled in advance, ad hoc content can be quickly and easily changed within the CMS. For example, a food or beverage discount to celebrate a player milestone or game victory can be instantly promoted on the Stadium digital screens.
Commenting on the adaptability of the system McKenzie said, “With the push of a button we’ve delivered refreshed content throughout the entire building not only increasing the return on our investment but also then providing a better service for the fan.”
In addition to showing advertisements within live TV, sponsor advertising can also be delivered via digital signage with an L-wrap overlay, offering an additional valuable revenue stream. Proof of play reporting ensures all- important ROI measurement and tracking for the brands and the Stadium.