10 things every Stadium, Arena, or Venue needs to deliver amazing digital signage and IPTV experiences

Sports Hub Digital Signage LEDDelivering IPTV and Digital Signage in a stadium or arena isn’t just about getting content to screens; it’s about enhancing the operational workflows of the venue team, it’s about enhancing the flexibility of their content delivery, and it’s about ensuring the team can maximize their ability to generate revenue from their technological investment.
To help you understand what it takes to deliver in your environment we’ve outlined ten features we think every digital signage and IPTV platform needs to support the outcomes and objectives of every venue, stadium, and arena operator.

QuickDrop – Signage updates should be simple, a quick drag and drop and job done. That’s exactly what QuickDrop does; allows any user to access any individual content item or layout cell, and instantly switch out the media file displayed. Quickly drag and drop the item and have confidence your opponents’ logo has been switched out immediately!

Folder Play – Adding even greater simplicity, with folder play a content manager can ask the CMS to play all items within a CMS folder or network drive within the same cell – creating a slideshow of any items stored in the chosen location. Whether it’s 5, ten, or twenty-five content items this feature makes it easy to create slideshows easily and instantly. In fact, Folder Play is so user-friendly that the user doesn’t even need to know what a CMS is!

Sports Hub Digital SignageEvent Triggers – Moments of Exclusivity not only offer partners a chance to create great brand awareness, they also allow venues to celebrate moments and create memorable experiences for ticket holders. Our Event Triggers software enables either manual or automated screen take overs, giving operators the flexibility to deliver messaging or brand impressions to every area of their venue they need to in an instant. A tool that has proven it’s value time and again, Event Triggers is a revenue generating software that can help deliver ROI in weeks when used correctly.

Proof of PlayDigital Signage offers a great route to market for partners, sponsors, and advertisers – but ensuring they know the details of when, where and how long their promotions were played is a key component. Our proof of play reporting allows partnerships and marketing teams access to content display data in an easily digestible standard format for use within third party reporting tools and reports.

Site Profiles – Your venue has multiple brands, right? Whether it’s the stadium brand, the team brand, or the event brand, the ability to instantly rebrand any venue is critical to allow operations teams to focus on priority tasks. Site Profiles also allow marketers and brand professionals to work independently on their own brand within the same CMS as their peers, without the complication of irrelevant schedules, media, and designs in their management console view.

Frame Sync – We all want impactful digital menus and video walls, utilizing 3, 4, or more displays to create synchronised content across all screens to promote your offers, brand, or menu.

Digital Menu Boards - Sports HubDigital Menu Widget – While digital menus are essentially just an additional digital signage endpoint, we also recognise that they require a little something different. Our digital menu board widget allows items to be added via our CMS, organized, tagged and displayed with essential nutritional info. Our widget can also connect to EPOS systems to auto update item pricing and availability; helping customers make better, more informed choices more quickly.

Low Latency Live Streaming – You want a drink, but the game is on, you want fans to feel like they can leave their seat and not miss a moment of the action in real time. Our low latency video encoding technology delivers live game feeds in under 100 milliseconds, meaning the cheers of the crowd will be almost perfectly in-sync with the field goal conversion or ball hitting the net!

Interactive TV Portal – Delivering amazing VVIP experiences in suites and corporate dining is vital to keep guests coming back and making their visit about more than ‘just’ the sport or entertainment. Providing custom branded TV interfaces allows venues to add an additional layer of shine and glamour to the occasion for corporate partners, sponsors, or tenants. Additionally, through EPOS integration the Interactive TV Portal can be used to buy services, F&B, and merchandise – so maximising your opportunity to generate revenue.

Client Control – Control is key when it comes to media delivery, and ensuring operators and customers have the ability to interface with their IP video environment is vital. Our Client Control feature allows any user to access volume, channel, and display controls via a mobile or tablet-based app; either put it in the hands of your team, or provide on a locked down tablet in corporate suites.

Each of these features is a core component of Uniguest Sports Hub, a digital engagement platform built to serve the needs of the sports and entertainment world. Using our popular Tripleplay CMS, Sports Hub is the logical choice for venues looking for experience, flexibility, and partnership.

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