Why use Digital Signage?
As you can see, a lot goes into a deployment so asking the question ‘why use digital signage?’ is worth considering.
The reason digital signage has become so popular is that it engages with the audience in a more effective way than static signage. Moving images, visually striking graphics and the ability to refresh the message instantly make it more captivating. Through digital delivery an organisations ensures that signage screens look exciting, up-to-date and relevant.
Digital signage was previously seen as a technical tool requiring the support of an IT team. However, CMS platforms are now designed with the needs of a marketing or communications team in mind, allowing simple updating and control. While there can still be some complex integration work required to deliver the solution implementation, day-to-day operation should no longer be a technical challenge.
Digital signage networks can be as complex or as simple as you like, scaling from control of one, two or three screens, up to however many you can handle. Zoning features allow you to send the same digital content to multiple screens or to just a handful.