Reaching guests in a high-traffic hub
The next phase of the upgrade was to make public entrance areas and high-traffic walkways both more appealing and more revenue-focused. The resulting project called for an array of new-generation technology including a long, wide 1×8 video wall above a walkway, a 16 screen 4×4 video wall in the main entrance, and several other video walls throughout the facility.
DeVos Place is a cultural hub for the community and revenue producer for the local economy, bringing in business travelers for conferences and events. The high volume of traffic that passes through DeVos Place translates into many advertising and promotional opportunities.
In addition to these revenue generating opportunities, cutting-edge technology builds the brand and adds to the prestige of the facility. Finally, the digital signage network within the facility allows management the ability to communicate with their guests quickly and efficiently.
The project concluded with training and onsite configuration. Additionally, Uniguest continues to regularly work with DeVos Place, to ensure they are getting the best performance from their system.