In total around 200 screens with IPTV and Digital Signage capabilities were deployed at the arena using the Tripleplay IPTV Head End and Digital Signage CMS built on HP Enterprise servers, Amino H150 Set Top Box (STB) delivered to professional-grade NEC screens. Screens were deployed in the Arena’s VIP areas, bars, restaurants, F&B concession stands and concourse, giving AEG a direct communications channel to all areas of the public within the venue and a large network to distribute IPTV streams to and zone their messaging accordingly. Tripleplay’s platform is also integrated with the venue’s legacy scoreboard software from Schauff and iCast, enabling statistics and game times to be displayed on any screen in the venue, giving a single point for the venue team to manage on event day.
As an additional content source, Tripleplay’s TripleSign Digital Signage also distributes social media feeds used by the Mercedes- Benz Arena; creating an instant and engaging platform for visitors and linking the mobile experience to the flat screen.
Low Latency Live Streaming
As part of the solution, Tripleplay’s low latency HD Encoder is deployed at the Mercedes-Benz Arena enabling the delivery of live event and sport streams from ‘inbowl’ to any screen or device on the Digital Signage network, with lower than 300ms of end-to-end delay.
By ensuring latency of live content is low the venue enables ticket holders to feel more inclined to leave their seats and visit food and beverage or merchandising outlets without missing any of the action in the arena.