Rajasthan Government Implements Statewide Digital Signage for Public Communication.
Rajasthan Government is the first in India to employ digital signage as an integral part of its state-wide communications strategy.
With almost 70 million people, Rajasthan is India’s largest state by area, located in the northwestern part of the country. Its capital city, Jaipur, is the tenth largest city in India and is approximately 200 miles from the national capital, New Delhi.
Communicating directly with a dispersed and diverse population at a local level is an ongoing challenge for the region’s government, where many people may not have easy access to newspapers, websites, or television. These communication platforms often don’t provide sufficient reach for local information.
Appointed in 2013, one of the key objectives for the new Chief Minister was to overcome this challenge of communicating specifically with all sectors of the population through one of the first major government-driven communications projects in the country. Critically, they wanted to ensure people could easily access relevant and meaningful government information relating to their personal and social welfare, such as state-sponsored vaccination programmes, education, housing, and more.
In 2015, the Chief Minister initiated a project to install digital signage on 350 screens at key high-traffic points across Rajasthan, where they would be visible to the highest volumes of people—predominantly at roundabouts, intersections, and roadsides in cities, towns, and villages.
Centralized Content Management and Reliability
Following a rigorous tendering and evaluation process, Delta Electronics and Uniguest were selected as DoIT’s (Department of Information and Technology) preferred suppliers for digital signage and high-resolution LED screens, with Uniguest’s Indian channel partner Seven Degrees, based in New Delhi, awarded the order.
As the screens from Delta were installed outdoors in potentially bright conditions and would be viewed from wide angles, LEDs were a key requirement to ensure content was clearly visible from different viewing positions. With a strong global reputation, Uniguest was selected for digital signage, with a significant factor in the selection being the ability of its CMS to manage content across multiple endpoints simultaneously from one central location. Each screen is driven by a Uniguest Net-Top-Box (NTB) HD1, and with many screens situated in remote locations, Uniguest’s built-in Linux reliability was an additional important differentiator, helping avoid valuable time and expense for any repairs.
Content across the initial 350 screens is managed from DoIT in Jaipur, where a small team is responsible for designing and managing the content, which they update daily, weekly, or monthly. In addition to social welfare information, the screens can also be used to deliver live TV—a vital communications channel for occasional broadcasts from the Chief Minister, ensuring her messages reach as many people as possible.
Project Success
Following the initial install, a further 150 screens were added, a testament to the success of the first stage of the project and how well it has been received by both the Government and the local population.
The whole project was given final sign-off and handed over to the Rajasthan Government in February 2018.
Hugh Coghill-Smith, Uniguest’s Chief Commercial Officer, commented: “The Rajasthan Government had clear objectives as to what they needed to achieve through implementing digital signage, and the power of our CMS has helped them achieve enhanced communication across the region to the people who really need it. We’re proud to be part of that success.”
Uniguest has a strong reputation within the industry, and both their product and the support they were able to provide haven’t disappointed. We were delighted to work with them and look forward to future projects together.
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