In addition to showing upcoming events, ticketing, menu boards, and live TV stream across the digital signage estate, third party advertising and sponsorship information provides engaging content for fans and an additional revenue stream for the arena, with proof of play reporting. This means they can provide commercial partners with screen time analytics, helping secure profitable future partnerships.
“For our valued sponsors, we’ve created a whole new opportunity for them to extend their messaging while also providing us with an additional revenue stream. It’s a win-win.” added Halkett.
Furthermore, with live events being one of the staples of the arena, ensuring fans never miss out on any of the live action or entertainment is important. High quality, low latency encoding helps to optimize fan experience, synchronizing live camera feeds of event action across the arena.
Should ticket holders leave their seats to buy refreshments or visit other concessions during the event, they can still see, hear, and celebrate key moments at the same time as those sat in their seats.