Elevating Fan Experiences, a Showcase of Innovation at LDLC Arena .
The LDLC Arena in Lyon, France, is renowned for its versatility as a sports and entertainment hub, attracting a wide array of events throughout the year. From concerts and basketball matches to futsal, tennis, esports competitions, large-scale seminars, and trade shows, the arena plays host to between 100 and 120 diverse events annually. Recognizing the importance of enhancing fan engagement and accommodating various event configurations, LDLC Arena embarked on a journey to adopt a comprehensive digital signage and IPTV solution. Leveraging Uniguest’s market-leading technology, LDLC Arena aimed to achieve a new standard of dynamic and immersive event experiences.
Through the adoption of a digital signage and IPTV solution, LDLC Arena sought to energize its audience and provide versatility for various events, transcending traditional venue management boundaries. The primary objective was to seamlessly integrate technology and innovation to create dynamic and immersive experiences, regardless of the event type. LDLC Arena’s commitment to excellence and innovation drove this endeavor, setting a new standard for fan engagement in sports and entertainment venues.
A transformative journey, delivered through partnership
Under the astute guidance of François David, LDLC Arena embarked on a transformative journey by forging a strategic partnership with Uniguest to implement its Tripleplay platform. With a steadfast commitment to crafting unforgettable fan experiences, François articulated, “We deployed dynamic display screens to energize the fan experience and provoke among our spectators a wow effect.” The result? Over 250 dynamic display screens strategically positioned throughout the arena, complemented by an equivalent number within the Stadium group that also includes the Groupama Stadium, culminating in an impressive tally exceeding 600 screens.
Highlighting the significance of this collaboration, Xavier Pierrot emphasized, “We have two very big infrastructures that are not the same age, and we were particularly successful with Tripleplay to adapt and to have the same technological solution on two different infrastructures.”
The LDLC Arena underwent a remarkable transformation, emerging as a beacon of technological innovation in the realm of sports and entertainment venues. Meanwhile, at Groupama Stadium, existing screens remained in place, leveraging the versatility of the Tripleplay platform by seamlessly connecting the Uniguest Media Players to the existing fleet. This approach not only ensured continuity but also optimized resource utilization, eliminating the need for wholesale replacements.
Flexibility and Multi-Event Capabilities
The Tripleplay platform empowers LDLC Arena with unparalleled scalability, enabling seamless content management across a spectrum of events. François underscored their real-time adaptability, stating, “We have the ability to be reactive during the event to adjust the content that is broadcast, allowing us to remain agile throughout.” Indeed, the platform’s flexibility extends far beyond mere adjustments; it fosters a dynamic environment where creativity knows no bounds. François explained further, “We’ve harnessed its potential to its fullest extent, modifying it multiple times per session. Initially, we even utilized it in pre-event lounges, such as before a concert, featuring a countdown to the artist’s entrance, enticing latecomers to join the excitement. The technology’s versatility is truly limitless; we’ve employed it for a myriad of purposes within a single event.”
From welcoming messages to promoting future events, from directing attendees to their seats to issuing reminders and promotions, the possibilities are as vast as the imagination allows. This multifaceted approach ensures that every part of the event experience is meticulously curated, enhancing both enjoyment and safety. Tripleplay’s intuitive interface and ease of use enable LDLC Arena to deliver a seamless and immersive experience for every event, setting a new standard in fan engagement.
Optimizing Fan Experience through live streaming
A key part of LDLC Arena’s interest in Tripleplay was the platform’s ability to deliver low-latency, encrypted video to any display across the venue’s IP network; something other digital signage systems are unable to compete with.
Xavier Pierrot emphasized the strategic importance of optimizing the fan experience through high-quality, low latency encoding. He stated, “Synchronized live camera feeds ensured fans never missed key moments, enhancing engagement and creating revenue opportunities. This is achieved by giving ticket holders confidence to leave their seats and visit food and beverage outlets while staying in touch with events in the bowl.”
Collaboration brings success
The collaborative success between Uniguest and IP-Partners played a pivotal role in the project’s triumph. François lauded the technical prowess and user-friendly nature of the Tripleplay solution, affirming, “We found robust and reliable technologies in the Tripleplay solution with the support of Uniguest and partners.”
The deployment of Uniguest’s Tripleplay Digital Signage and IPTV Solution at LDLC Arena has not only exceeded expectations but also established a new benchmark for dynamic, engaging, and immersive event experiences. As LDLC Arena continues its journey of evolution, the strategic partnership with Uniguest remains indispensable, shaping the future of fan engagement in sports and entertainment venues worldwide.
