“During our years at Mill Moor and the short stay at the Don Valley Stadium we were limited in how we could generate advertising revenue, we had the traditional means only; shirt sponsorship, advertising boards, match day programme for example,” commented Rotherham United’s Commercial Director, Steve Coakley.
He added; “With a new venue it was important to start opening up new streams of income. After a very strong recommendation we assessed the Tripleplay platform and soon realised it provided us with the quality we desired, the ease of use we needed and the price point to mean it was not a difficult decision to make.”
In total Tripleplay delivers content to around 40 screens in the stadium shop, staff offices, reception, corporate suites and concourse and also to the iLED Media jumbo screen in the stadium bowl.
Since implementation Rotherham United has worked with Tripleplay to improve the system, adopting new features as they become available and expanding as and when it becomes possible.