Usage and adoption
Often the failure of technology rollouts does not come down to the capabilities of the solution, but the buy-in from staff, and Coventry City Council worked hard to ensure the project was a success.
Not only did they invest in their specialist Digital Engagement Team, they also invested in training, support and putting proper processes in place. Each location can control its displays and request content, but the central communications team can vet and approve all displays ensuring quality and messaging is in-line with Council ethos.
Porter summarised, “The solution has expanded beyond its initial scope; ease of use, platform reliability, really positive feedback and results we’ve had, have all helped in this regard.
“We feel we have a partner in Tripleplay, they care about our business and look after us whenever we need them. The support desk is brilliant, they are always incredibly patient, knowledgeable and thorough, and have helped us build confidence in our choice of partner. Tripleplay has shown
us that digital signage can be more than just graphics on screens; it can deliver engagement, entertainment, education and partnership.”