Increasing audience engagement and driving ROI through digital signage
Carolyn Sims, Director of Marketing and Audience Engagement commented, “One of the issues with the previous printed solution was that we were obviously unable to schedule multiple messages for ENO when our visiting companies were in the building; as contractually they required 75% of the available advertising boards. Now, with Tripleplay, ENO is able to provide an enhanced advertising experience for visiting companies but are also able to maintain coverage for schemes and opera productions, by creating dynamic content for the playlists.”
Tripleplay offered the ENO a sophisticated enough content management system to meet their current demands, but with scope for future expansion. Playlist creation, scheduling and event triggers allow the venue to easily create, upload and add bespoke content to different zones of the theatre; targeted at who is in the audience that evening.
Tripleplay and ENO have worked together to enhance experience and deliver communications for visitors and guests at this historic theatre, allowing ENO to offer an up-to-date modern feel to everybody who comes to the venue, with an easy to use CMS powering the digital signage in the background.