Eye catching, impacting and high quality image and implementation
The dance theatre also has a venue in the West End, The Peacock. The signage system allows the marketing team to promote events for both sites and to add value for corporate clients or sponsors when they use the venue – this is “something other venues often cannot do” explained Kirby, “yet here, clients can turn up with their content on a USB stick and we can have it displayed on every screen in the venue in minutes if we wish.”
Major changes open up new oppourtunities
Sadler’s Wells now has over 60 screens in place throughout the building: in the main foyer, ticket office, café, security and reception desk, in dressing rooms and backstage areas. Digital signage channels are used to promote a variety of upcoming shows and events as well as streaming live performances from either of the two stages. The streams can be viewed on any screen, which allows performers to watch live as well as ensuring that patrons arriving late do not miss the show.
Ray Ho added: “The visual impact of the system is fantastic, it draws the eye of our customers and holds their attention, making it a key part of the marketing mix, reiterating messages and confirming the brand identity”, a key component of any successful digital signage story.