We believe that video is the most impactful medium to engage an audience; it’s eye-catching, it’s exciting and we believe it is the most powerful tool for storytelling. Looking around the internet it seems we’re not the only ones to think this, and we have found some of the best stats from across the internet to help contextualize just how amazing video is to engage an audience.
The brain retains 95% of a video message as opposed to 10% retention while reading. This is no surprise when a video is believed to be worth 1.8 million words according to Forrester’s popular study ‘How video will take over the world’. –Source
90% of consumers use their mobile phones to watch video content, leading to $78.5 billion anticipated video advertising spend in the US in 2023.
Apparently, 17 hours a week is the amount of time, on average, everybody watches online video content of some sort, with usage increasing massively post-pandemic, peaking at 19 hours a week during 2022. –Source
96% of people will watch a video to learn more about a product or service, influencing their buying decisions. This leads to 79% of people admitting they’ve been convinced to purchase an app or software because of a video. –Source
According to Wyzowl, 90% of companies use YouTube as a video communications channel, 86% use Facebook, and 79% LinkedIn and Instagram, but TikTok is proving to be an emerging option with it rising to become number 2 for engagement and number 3 for supporting ROI. –Source
Video is everywhere – it is something we engage with when we want to be entertained, when we are learning, when we are working – it has permeated every part of life.
If you don’t embrace video and its possibilities, is it really possible to fully engage your audience?