The aging population continues to progress with the evolution of video. As witnesses of the birth of television through the golden age of programming, they are in tune with TV. More than half of the Baby Boomer and Senior population watch videos online. Whereas seniors access the majority of online video on YouTube (Google & Ipsos MediaCT).
The Silent Generation expects it. Baby Boomers demand it. But, communities struggle to produce a frequent stream of video content. Challenges with technology, professionalism, setup, and editing hold creators back. Viewers retain 95% of a message when they watch it in a video—compared to 10% when reading it in text.
Yet, not all video production needs to be intensive. Live video streaming makes it easy for all teams to connect with residents in the moment, while at the same time growing the community’s presence online. So why are residents still stuck with cork board announcements and printed newsletters?
YouTube Live Stream to Touchtown Community Apps, a Digital Sign, and/or TV+ Channel
In an effort to empower improved programming and community engagement, Touchtown has developed the capability to stream video to Community Apps, Digital Signs or In-Room TV+ Channel by way of YouTube Live. Livestream community events on-the-go from a phone or laptop to the residents’ rooms, lobby, common area, or the employee break room.
Scheduling a YouTube Live stream is the same familiar workflow as scheduling and publishing:
- Activity, programming, events
- Dining menus
- YouTube videos
- Documents (PDFs, Word, Excel, etc.)