Nashville, TN 01/31/2023. Uniguest announces the release of Enhanced Messaging for its Touchtown platform, a market-leading platform that provides user-friendly, data-driven engagement tools designed for senior living communities.
Touchtown Enhanced Messaging offers an additional channel for delivering key information to residents, staff and family members via SMS text messaging.
The Touchtown platform allows communities to create contact groups allowing distribution of communications to residents, staff and family members quickly, such as reminders for staff and residents about events or building maintenance or distributing corporate communications such as weather alerts and company surveys.
To maximise message deliverability and engagement from residents, community communications can now be sent via SMS or Touchtown’s popular interactive community application, Community Apps.
In early 2023, a report from SMS Comparison USA noted that open rates from SMS messages could be as high as 98% – substantially higher than email or other in-app communications, making this a significant enhancement to the Touchtown platform.
Price Barnes, Uniguest VP of Product Management, commented, “Our long-term goal is to continue to develop industry-leading engagement technology specifically for senior living communities accessible from any IP connected pane of glass; we need to be where our audiences are. With over eight million messages alone sent via our Touchtown app last year, we are confident this will be a welcome addition to our platform, offering a new and highly valuable communications channel.”
Touchtown’s platform also makes setting up SMS messaging easy for communities by taking care of all the associated regulations, such as opt-in and opt-out settings.
To learn more about how the Touchtown platform can help create engaged communities, visit www.touchtown.com and register for a demonstration.
Uniguest is a global leader in providing connected technology solutions to enable those in hospitality, senior living, sports/stadiums, entertainment, retail, education, government, corporate, and enterprise to engage with their audience. Uniguest is highly focused on creating deep client relationships as evidenced by its most recent NPS score of 81. Uniguest provides turnkey technology solutions that include hardware and software solution packages, professional services, system implementation, and 24/7/365 multi-lingual support.
The Uniguest family incorporates the Touchtown, Onelan, Tripleplay, MediaStar Systems, Sagely, Volara, Planet eStream, UCView, Janus Hospitality and Otrum brands and technology. www.uniguest.com
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