BCF Arena Ice Hockey

BCF Arena strengthens fan experience and commercial platform with Uniguest Sports Hub

Swiss ice hockey venue delivers connected experience across sport, hospitality and major international events

BCF Arena in Fribourg is strengthening its position as one of Switzerland’s leading sports and entertainment venues, with digital infrastructure playing a central role in enhancing both fan experience and commercial performance across a growing programme of sport and events.

Home to HC Fribourg-Gottéron, the arena has evolved into a modern, multi-purpose destination, welcoming more than 9,400 fans per game and hosting over 500 corporate events annually alongside concerts, cultural programming and major international tournaments.

At the heart of this evolution is the deployment of Uniguest’s cloud-based Sports Hub platform, which unifies IPTV, digital signage and live streaming across approximately 180 screens throughout the venue. Spanning concourses, restaurants, lounges, restrooms and back-of-house areas, the platform enables the arena team to manage content centrally while maintaining flexibility across different spaces and event types.

We want people connected to the ice hockey game or other events, during the game, we are going to have the game on all the screens, and during the break we use it with partners. It’s part of creating a full experience.

Eloi Coquoz

Digital & IT Manager, BCF Arena

Finnish National Theatre Digital Signage

Maintaining atmosphere beyond the arena bowl is a core objective. Live game feeds are distributed in real time across the venue, ensuring fans remain connected to the action wherever they are, while synchronised content extends key moments such as goals and highlights into hospitality and circulation areas.

The platform also supports the venue’s growing demands as a multi-purpose destination. Screen environments can be adapted quickly between matchdays and events, allowing teams to tailor content, branding and layouts for corporate functions, concerts and private hire.

We were looking for a system that was very flexible for match day and event day, with Uniguest, we can adapt the content very easily depending on the event.

Eloi Coquoz

Digital & IT Manager, BCF Arena

Beyond enhancing the fan experience, the expanded digital estate has strengthened BCF Arena’s commercial offering. Sponsors benefit from dynamic, venue-wide visibility, with content delivered across multiple touchpoints throughout the customer journey, while hospitality spaces can be personalised for different audiences and occasions.

The screens are everywhere, and we need to communicate, For a partner, it’s great visibility. When people share the emotion of the game together, it creates a much stronger connection.

John Gobbi

CEO of BCF Arena

As expectations around live sport and entertainment continue to rise, BCF Arena sees technology as central to delivering a more immersive and commercially effective experience.

“We cannot sell just an ice hockey game. We need to have a big show, and all the technology is part of the show,” Coquoz said.

That approach is underpinned by close collaboration with technology partners, enabling the venue to continue evolving its offer across sport, hospitality and events.

With plans to further expand capacity and enhance its digital infrastructure, BCF Arena is positioning itself not just as a host venue for world-class sport, but as a scalable platform for fan engagement, commercial activation and year-round event delivery.

If you want to be the best, you have to have good players, good coaches, good facilities – and good partners, with Uniguest, we have a strong partner to help us continue to develop the arena and the experience.