US Sports Fan Experience Inspires Venue
Customer engagement, particularly during large period of dwell time at the venue, was extremely important to the SSE Arena Belfast. Heavily influenced and inspired by the operation of a number of US stadiums, optimising fan interaction was paramount to driving and increasing revenue. In fact, due to the arena’s success, they are now hosting other venues from across the UK and Europe on a monthly basis to demonstrate how the venue has developed.
A lot of consideration was given to the location of the screens. “We had a lot of planning in terms of how customers walk around our building,” states Killen. “We wanted videowalls because we wanted something that looked really striking and you couldn’t really miss, and there was a lot of consideration in terms of the shape and positioning of the screens.”
In terms of the Tripleplay solution, David Lowry, technical advisor for the SSE Arena, explains, “Tripleplay is used in all of our public-facing areas. In our concessions, we’ve five screens in each hot and cold food and bar area, those are used both for promotion and pricing and our general commercial content as well as our sponsors. We have six videowalls, which are used in different configurations for different events. We have commercial content, health and safety content and merchandise as well, so depending on the event we can change things to suit the need and make best use of the screen space we have.”