
The Bowl
Enhance unforgettable moments in the stadium bowl with synchronized digital signage and IPTV. From the big screen to personal interactive TV displays, Uniguest powers live action, replays, and sponsor activations, maximizing both fan engagement and commercial impact.
Fan Zone
Turn your fan zone into an immersive destination. Uniguest brings excitement with video walls, live match feeds, interactive kiosks, and sponsor activations, creating memorable pre- and post-game experiences that connect fans and build loyalty beyond the bowl.
Training Ground
Empower athletes and staff with seamless communication tools. Uniguest delivers IPTV for training reviews, digital signage for updates, and secure content sharing, ensuring effective analysis, streamlined scheduling, and professional presentation on and off the training ground.
Stadium Retail
Boost sales and fan engagement in your merchandise store with Uniguest’s retail solutions. Digital signage, live IPTV, and interactive displays create immersive brand experiences, while queue management and promotions drive smoother fan flow and greater revenue opportunities.
Food & Beverage
Keep fans entertained before, during, and after the game. Uniguest’s IPTV and digital signage solutions deliver live sports, dynamic menus, and branded video walls, creating vibrant spaces that extend the match-day atmosphere and unlock valuable sponsor activations.
Hotel
Extend the stadium experience into on-site hotels with Uniguest. From in-room interactive TV to lobby signage, IPTV, and wayfinding, our solutions create a seamless stay for fans, staff, and teams, keeping everyone connected to the action.
Concourse
Keep fans connected as they move through the concourse. With live IPTV, dynamic signage, and wayfinding tools, Uniguest transforms every journey into an engaging experience while streamlining crowd flow, driving promotions, and ensuring seamless communication.
Luxury Seating
Elevate the premium guest experience with Uniguest Sports Hub. From interactive in-suite IPTV and personal displays to tailored digital signage, our platform transforms luxury seating and suites into connected, first-class environments that drive engagement and revenue.
Connecting every moment across your stadium.
Uniguest Sports Hub delivers a connected, immersive experience across every corner of your stadium or arena. From the energy of the bowl to the buzz of the concourse, fan zones, hospitality spaces, retail, and beyond, our digital signage, IPTV, and engagement solutions enhance the fan journey, maximize sponsor value, and streamline operations — creating a seamless, revenue-driving sports campus.
Concourse.
Transform every journey through the stadium into a connected experience. Digital signage and IPTV ensure fans never miss the action, while wayfinding and communication tools improve flow and engagement across the concourse.

Luxury Seating.
Premium guests expect more than just the best view of the action; they expect a first-class experience from the moment they arrive. With Uniguest Sports Hub, you can transform suites and luxury seating into connected, high-value environments that elevate comfort, engagement, and revenue.
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Centralized Management – Easily update and control all displays across luxury areas from a single platform.
Stadium Retail.
The merchandise store is more than retail — it’s an extension of the fan experience. Uniguest solutions boost sales and create immersive brand moments that connect fans to their team.
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Queue management displays to improve fan flow
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Integrated advertising for upsell opportunities and exclusive offers
Food & Beverage.
Bars and restaurants inside a stadium or arena are prime destinations for fans before, during, and after the game. Uniguest delivers atmosphere, entertainment, and promotional opportunities that keep fans engaged and spending longer.
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Advertising takeovers during peak moments for sponsor activation
The Bowl.
Create unforgettable in-game moments and maximize sponsor value with Uniguest Sports Hub technology solutions in the stadium bowl. Our digital signage and IPTV platform powers the big moments with dynamic displays and synchronized content that elevates both fan experience and sponsor visibility.
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Personal signage displays for Luxury Seating and VIP ticket holders
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Emergency messaging across all displays
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Centralized control for synchronization & content takeovers
Fan Zone.
Build pre- and post-game excitement in your fan zone with immersive content and interactive displays. Our solutions bring supporters together with live action, entertainment, and sponsor-driven experiences outside the bowl.
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Branded content and live match coverage to keep fans immersed
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Large-format displays for entertainment, highlights, and sponsor activations
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Social media wall integrations showcasing fan content in real time
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Sponsor activation zones to deliver exclusive promotions and additional revenue streams
Training Ground.
From daily practice to media events, the training ground is a hub for both athletes and staff. Uniguest ensures communications and technology support peak performance and professional presentation.
Hotel.
For teams, staff, and fans alike, on-site hotels extend the stadium experience. Uniguest technologies create a seamless stay that combines comfort, convenience, and a continuous connection to the game.
Unified fan engagement to maximize impact.
Uniguest Sports Hub offers sports teams, stadiums, and arenas a comprehensive suite of digital signage & IPTV engagement technologies powered by our Tripleplay CMS.
Features built for U
EPOS Integration for Digital Menu Boards
Enable manual product and pricing update and editing or simply connect your EPOS systems to create dynamic pricing and menu displays. Complement menus with moving imagery, brand advertising or live event action to reduce perceived wait times, increase average order size, and reduce average serving times.
Site Profile Switch for Multi-Venue Support
Do you look after a venue that has multiple occupants who all want their own unique installation? No problem, with our Site Profilesswitcher each operator, team or brand can have its own content management system and configuration set up. With the click of a button the venue can be digitally rebranded and ready for every event.
Growing Integration Library
Delivering core integrations for a stadium digital signage and IPTV solution is essential to allow operators to work efficiently. We have worked hard to provide connectivity between our solution and PMS, EPOS, Sports Data and other AV systems, ensuring it works hard for you too, even when you have no time to update.
Scheduling and Tagging
Through our content scheduling and tagging features any operator can deliver pre-set key messaging and campaigns at exactly the right moment to exactly the right displays.
Event Triggers
We recognise that not every eventuality can be predicted, but our event triggers feature help your team stay one step ahead. Through integration with alarm and emergency systems we can help you utilize your display network to manage crowds, whilst we can also allow manual triggering of content to enable the delivery of moments of exclusivity or important communications.
Content Zoning
Create a unique experience in every area of your campus, connecting the stadium to the training ground and to corporate offices from a single platform – each with its own messaging, branding and content.
Brand Consistency
Whether digital signage in the concourse, big screen content pitchside or TV in VIP seating areas, Uniguest Sports Hub ensures your brand is front and center.
Case Study: Truist Park, Braves.
One of the priorities for the team at Truist Park was to enhance the fan experience and serve the needs of sponsors throughout the stadium by providing real-time information, entertainment, and engaging content. Deploying a digital signage and IPTV platform was identified as the optimum solution to help to achieve this, with over 700 endpoints installed across the estate.
Digital Signage & IPTV Integrations streamline stadium data.
We offer a wide range of integrations with key third-party technologies to help our clients deliver a connected venue that engages audiences, drives revenue, and requires low maintenance from operators.
U and your audience are in experienced hands
Uniguest recognizes that every area of a venue has a different set of needs, and our Sports Hub platform ensures they can all be managed together and independently. Whether the need is to create high-impact promotional material in retail units, digital menu content in F&B, live statistics in the concourse, live streaming in luxury seating, or directional signage externally, Sports Hub will deliver it.
Working in partnership with our clients, we have helped them improve audience and fan engagement whilst also delivering improved event day revenues; one client reported a 40% increase in sales following installation, while another reported ROI on their entire deployment within 3 months.
A Proven Partner in Sports
For over two decades, Uniguest has helped sports teams, stadiums, and arenas create connected, engaging experiences for fans and staff. From digital signage and IPTV to wayfinding and live content management, our solutions power game-day excitement, enhance communication, and bring every moment to life. Trusted by leading venues worldwide, we deliver technology that elevates the fan journey from entrance to final whistle.
450+
Stadia, Venues & Arenas
20+
Sports & Disciplines
10+
National Stadia
40%
Of MLS
75%
Of The EPL
Sports Hub Case Studies
Explore real-world Sports Hub case studies showcasing how Uniguest helps stadiums, arenas, and sports teams improve communication, engage fans, and elevate game-day experiences.
Frequently Asked Sports Hub Questions
Find answers to common questions about Uniguest solutions for sports. Discover how our technology enhances communication, engagement, and connectivity across the fan experience.
What is Uniguest Sports Hub?
Uniguest Sports Hub is a cloud-first digital signage and IPTV platform built on the trusted Tripleplay core. It's designed to power immersive fan experiences across stadiums, arenas, and sports venues worldwide. With flexible deployment options (cloud, hybrid, or on-premise), Sports Hub enables comprehensive content management—from concourses and luxury suites to fan zones, merchandise stores, QSR outlets, training facilities, and on-site hotels.
Is Sports Hub deployed from the cloud or locally hosted?
We appreciate that every customer's needs are different; some prefer the flexibility and scalability of the cloud, while others host locally to adhere to strict data regulations, and some fall somewhere in between.
Uniguest offers multiple Sports Hub deployment options to meet diverse infrastructure needs and ensure maximum flexibility:
Cloud: Cloud-hosted CMS for management of all Digital Signage content, offering scalability, faster deployment, reduced IT maintenance overhead, and lower upfront costs.
On‑premise: Full local control for tightly regulated infrastructure requirements where cloud is not an option, including air-gapped deployments in high-security environments.
Cloud‑hybrid: Combines cloud flexibility with local resilience, ideal for organizations with mixed on-site and remote requirements.
How responsive and reliable is the system during events?
Sports Hub delivers ultra-reliable performance for digital signage, IPTV, live video, score updates, sponsor messages, and more—trusted by over 250 venues globally. The system includes built-in redundancy with automatic fallback options to ensure an uninterrupted visitor experience, even during network outages. In addition, ultra-low latency video feeds (under 100 ms) are available and perfect for delivering live game footage to fans throughout your stadium or venue.
Which venue areas can Sports Hub support beyond the stadium bowl and concourses?
Sports Hub now spans beyond the traditional stadium footprint. It supports:
- Fan zones, plazas, and public gathering areas
- Merchandise and retail outlets
- Quick‑service restaurants (QSRs) and F&B zones
- Training and back‑of‑house facilities
- On‑site hotels and hospitality spaces
- All these are managed through a unified CMS, offering contextual content to each space.
How does Tripleplay relate to Uniguest Sports Hub?
Uniguest Sports Hub is powered by the Tripleplay platform, our award-winning digital signage and IPTV solution trusted by stadiums and arenas worldwide. Tripleplay provides the core technology, CMS, and integrations that deliver live video, dynamic signage, and interactive experiences across every venue zone. Sports Hub takes this proven platform and packages it into a tailored solution for sports venues, ensuring fans, teams, sponsors, and staff all benefit from a seamless, connected experience.
How responsive and reliable is the system during events?
Sports Hub delivers ultra-reliable performance for digital signage, IPTV, live video, score updates, sponsor messages, and more—trusted by over 250 venues globally. The system includes built-in redundancy with automatic fallback options to ensure an uninterrupted visitor experience, even during network outages. In addition, ultra-low latency video feeds (under 100 ms) are available and perfect for delivering live game footage to fans throughout your stadium or venue.
Can the same CMS handle both IPTV and digital signage across all venue zones?
Absolutely. Sports Hub provides a single, browser‑based CMS to manage IPTV channels, live streams, menu boards, wayfinding, promotions, and branding across zones—concourses, fan zones, hotels, and even staff areas. Multi-site profile functionality allows localized branding per team or sponsor.
What kinds of digital signage and interactive features are available?
Leverage a rich set of features, including:
- Digital menu boards, promotional signage, video walls, wayfinding, and kiosks
- Interactive IPTV portals for VIP guests or corporate suites, offering live TV, streaming, service ordering, and branded interfaces
- Widgets for weather, countdowns, social media feeds, real-time statistics, etc.
These tools help drive engagement and revenue.
How many venues have implemented Sports Hub so far?
More than 250 stadiums and arenas worldwide use Uniguest Sports Hub. Examples include:
- UBS Arena (NY) – powering premium suites, concourses, and event zones
- Truist Park (GA) – integrated live video and signage across hospitality and concourses
- Columbus Crew (OH) – unified deployment across stadium and training facilities
- Daytona Speedway (FL) – high‑impact content for race‑day fan areas
How does Sports Hub deliver event-day value and ROI?
Clients report significant benefits:
- One venue achieved a 40% increase in sales post‑installation.
- Another achieved full ROI within three months of deployment.
These reflect improved engagement and revenue uplift through targeted digital experiences.
What types of content can I display across the venue?
You can deploy almost any media content via Sports Hub, including: Live TV, Menus, promotions, wayfinding, advertisements, live stats, match scores, team messaging, sponsor branding, branded content, and interactive experiences.
All delivered through our unified digital signage and IPTV platform, tailored to each area’s purpose.
How does Sports Hub support brand identity for multiple teams, tenants, and events?
Modern venues serve diverse audiences - from multiple sports teams to concerts, shows, and corporate events. Using site profiles, Sports Hub allows you to rebrand entire display ecosystems instantly for any occasion. Each team, tenant, or event type can maintain their own branded content, channels, and messaging while remaining centrally managed.
Whether it's switching from basketball to hockey or transforming your venue for a major concert, or creating a corporate atmosphere for private events, Sports Hub ensures every audience experiences consistent, on-brand messaging tailored to their specific event.
How does Uniguest support venues post-deployment?
Uniguest’s uCrew provides 24/7/365 in‑house technical support, including phone, chat, and Client Portal. Our team ensures fast, proactive support to minimize downtime and maximize satisfaction.
Book a Demo Today
See how Uniguest empowers stadiums, arenas, and sports teams. Schedule your demo today!